If you want to succeed at trade show marketing then you can't settle for a mediocre, or even average, trade show display design that gets lost in the crowd. You must have an amazing trade show display design, so that people will notice your display in the midst of all the other competing trade show displays. Fortunately, if you learn, master, and use these four "keys" to amazing trade show display designs, you too can design an amazing trade show display!
The first key to designing amazing trade show displays is making sure your trade show display will stand out from all the other portable trade show displays. Remember to keep in mind that you are competing with all the other trade show exhibitors for a limited amount of time and attention from those prospects who are attending the trade show. Your trade show display booth design must distinguish your display booth from all the other trade show display booths. If people just wander aimlessly by your booth without stopping to ask questions and talk, then your design has failed. One guaranteed method for stand outing is to have a big, impossible-to-ignore image for your design background, like an snarling, angry dog lunging out at you (of course, the image needs to compliment your theme and message). Just remember, to be amazing, your trade show display design must stand out from the crowd.
The second key to designing amazing trade show displays is making sure your trade show display design quickly and simply communicates WHO your business are and WHAT your business does. Your company name belongs at centered at the top of your design in a big, bold, easy-to-read font. Directly below your company name, your display design should explain what your business does. It needs to do this in just one or two short phrases. To determine if your trade show display really masters this second key, ask someone who is unfamiliar with your business to take a fast look at your display design. Then ask them if they can tell you the name of you business and what it does. If they remember WHO you are and WHAT you do, then your display design has covered the second key and can move on to the third key.
The third key to designing amazing trade show displays is explaining to anyone looking at your design "what's in it for me" (the person looking at your display). The phrase what's in it for me is also known as the WIIFM factor. In some ways, the WIIFM factor is the most important part of an amazing display design. People will probably only stop at your trade show booth to talk if your design easily explains to them how you can help them. Otherwise, they will think that spending their time at your booth is probably a waste of their time, and they'll just move on. An example of the WIIFM factor would be: if your company is a charter air service, you might list all the destinations that you fly to and often. You might also highlight some of your nicer corporate jets. Testimonials are an effective away of backing up the WWIFM factor. Just remember, no matter what, if you want your display design to be amazing, your design must tell people how you can help them and What's In It For Them!
After you've covered the first three keys to designing amazing trade show displays, you can focus on the final key. The fourth key is a little more complicated to explain and to accomplish, but it is also the first thing most people associate with amazing trade show displays. To be amazing, your display design must be different. It must be one-of-a-kind. It must be special. In modern lingo, it must be buzz-worthy. You need to think of something that will get into people's minds and stick. Your display design needs to get people talking. You want people to ask their friends, did you see so-and-so's display? It is amazing! Your buzz factor should be unique to your company and be about your company. Don't be a copycat on this one. Come up with something unique, creative, and buzz-worthy... so that when people are asked to make a list of which trade show displays at the trade show they remember, your amazing trade show display is at the top of their list.
To conclude, there are four keys to unlock an amazing trade show display design. First, your display design must grab people's attention and draw them it. Second, your display design must have your business name at the top with a simple statement of what you do. Third, your display design must explain the WIIFM benefits your company offers. And fourth and final, your display design must have something cool, unique, and buzz-worthy. If you trade show display design accomplishes these four points, then you have designed an amazing trade show display. Congratulations on a job well done!
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Use the four easy keys above to unlock a truly amazing trade show display design, then get a great deal on a portable trade show display for your amazing design here. Then really stand out from the trade show displays around you at the show by giving out trade show giveaways at your trade show booth. Here's to your new amazing design and your trade show marketing success!
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