We keep hearing about Search Engine Optimization. On a local level, is this a superior method to invest your cash? Here is why I think there is a better way.
Your quandary is, an SEO person is only trying to get you one listing..your website listing, ranked highly in the search engines.
And presented here is a problem; Practically no one is looking for your website! People are looking for answers to their questions, information on product comparisons, product reviews, and solutions to a problem. Your website listing, not matter what it's position is, simply does not give customers what they want.
Plus your website listing is only one listing. It will be competing with nine other listings on the first page of a local Google search, no matter where the listing really is.
Local consumers are going online for two reasons (after entertainment). They want to learn something before they buy, or buy something now. And over 95% of these people are still in the "gathering information" stage of the buying progression.
The sizable majority go online to learn more before they decide to buy.
The learning stage may take several months. The buying stage takes a few days, or less. You multiply your effective advertising results if you attract people in both the learning and buying stages. The flaw in any offline advertising is that you ignore the majority of people in the learning phase.
There are many services to get a listing in Google Maps.
That's not a bad idea. But your business will only show up once in Google Maps, no matter how many places you submit the listing, not matter how many times you submit you listing.
If you were thinking of buying something sold locally, and you were looking online, what would you click on.......a business listing...or an article that promises to answer the exact question you were thinking when you went online?
Consumers will very nearly universally click on the link that promises them useful information. Why? Because 95% of the people going online are still in the "information gathering" stage before they make a purchase...and free information is ...well.... it's FREE.
In your city, this exact day, are between 10 and 100 people that are interested in buying what you sell. There are another 100 to 1,000 that are at some stage of the information gathering process before they commit to buy from anyone. You want to attract these people. You want these people to see you are the expert, the "Go To" Guy, who can solve their problems.
And you want these people to see your information everywhere they look online.
And you don't want them going anywhere else.
If you can list articles, reviews, videos on Google's local page one search results....you will own your local online advertising media.
Author Resource:-
Local internet marketing authority Whitacre is the owner of Local Profit Geyser, a total service that concentrates your business on the first page of local online search results. Realize the simplest way to dominate your local online advertising media. Just go to http://www.localprofitgeyser.com to see genuine results from using this system.
For more information on Claude's speaking service, go to http://.www.claudwhitacre.com
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