Baskin Robbins is known for its 31 flavors around the world. They are known as world’s largest ice cream parlour as well first ice cream maker. They have all time favorite ice cream flavors, famous around the world.
Moreover, with known as first ice cream maker, Baskin Robbins is also known as first food franchise seller business while selling its first franchise in 1962 to US based stores. Expending themselves they have their ice cream parlour around the Middle East region. They have them in Saudi Arabia, Oman, Bahrain, UAE based Dubai.
At present, GICC has 209 ice cream parlour including 40 in Qatar, 45 in Kuwait, 20 Bahrain and 12 in Oman. With 1200 flavors of ice cream, 31 flavors are available in Middle East also. They (GICC) have target to open to 450 ice cream parlour stores till end of this year. That is increased from 200 stores to 426 stores. Among lots of region, Saudi Arabia is one of most targeted area, with second area having UAE as.
Percentage of revenue from Saudi Arabia which is largest based best area with second one area is UAE which has 30 percent of revenue. With increment of 25 percentages in 2008 revenue, they are increasing their ice cream parlour in Middle East. They selected their region to Dubai, at time of crunch in business; they got positive response from Dubai people. Based on demand, they are opening 25 ice cream parlour, end of this month and 25 more by end of next June.
They have announced that they are opening world’s largest store in Jeddah of Saudi Arabia. This store has area of 5000 square feet. Based on positive revenue, they are exploring them selves to new market in Middle East, like Jordan is new targeted area for their best services. Baskin Robbins sells its 31 flavors in 41 countries.
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