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LCD supporters tout the brightness of their displays, which allows an image to be viewed even in ambient light. The pictures don't wash out in bright light, which makes LCDs good for Sunday afternoon football games. LCD images are also known for crisp edges and sharp text. Plasma proponents tout the deep blacks and gradations of blacks and grays in low-light scenes. Colors on a plasma screen tend to be richer. And viewing angles are wider and truer with plasma as well, although the viewing angles on LCD are improving.
Consumers aren't used to weighing these virtues. In the first few years of the flat-panel era, the two types of displays played on different turfs. Plasma held court at 42 inches and above, while LCD owned screen sizes 37 inches and below. It was simple: You picked a flat TV based on the screen size that fit your space.
LCD makers also led the leap to "Full HD" 1080p resolution, which virtually doubled the amount of pixels on screen. Plasma makers followed, but with sets at higher prices. Now plasma has a cost-per-inch advantage in displays 50 inches and larger, as the production of larger LCD panels continues to ramp up.
Plasma TVs range in size from the popular 42 inches to whopping 103-inch models from Panasonic. While 42-inch models represented 80 percent of plasma sales in 2007, plasmas will skew toward larger, more profitable screen sizes in coming years. Fifty- and 60-inch screen sizes are expected to represent the lion's share of plasma sales as LCD muscles its way into the 40- and 50-inch space.
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