Travel agents need the edge in their industry whether they are operating online or from a storefront. With the accessibility to discounted travel packages and hotels being offered online, it's easier than ever for customers to plan their own itineraries. Emerging growth markets are the visitors from international countries that are visiting the United States in greater numbers every year.
There have been studies on emerging growth markets and these reports are valuable for travel agents in a variety of ways including: assisting with the creation of travel packages, employing a team with second languages and for cross promotional opportunities with retail businesses. The benefits of marketing reports can help any travel agent to maintain a profitable and growing business while helping customers to experience their dream vacation.
Three Reasons to Use Emerging Growth Reports
1.Creating Travel Packages
These reports have discovered that the main purpose for travel to the United States is shopping and those tourists from countries such as: Brazil, China, Korea, India and Australia are interested in visiting cultural monuments and experiencing museums, zoos and art galleries. With this information, travel agents have the opportunity to design itinerary packages that touch base on the interests of their international customers. By tapping into this exclusive industry knowledge, agents have the ability to attract more clients by homing in on their motivations for visiting the United States.
2.Hiring Second Language Employees
If a travel agency is looking to hire an addition to their team it may be useful to employ a travel agent that speaks a second language. This is an asset for communicating with one of the five emerging market groups. An employee that speaks Hindu, Korean, Portuguese or Mandarin fluently, will set the agency apart from the English speaking customer service representatives from competing companies, who cannot communicate clearly to answer questions and provide advice to their customers.
3.Establishing Cross Promotional Relationships
Marketing through a network is one of the most effective ways to get the word out about a travel agency and to gain a larger base of clients. Emerging growth market reports have shown that many guests have visited the United States to shop. This motivation for visiting can be used to the travel agent's advantage by offering their customers vouchers to shops where they are likely to visit. In return, the store can provide their customers vouchers to a day-tour of the city or discounts on attractions that are provided through the travel agency.
Market research and reports is an effective way to generate new business enhancing ideas and to effectively create a marketing strategy that targets the interests and motivations of international tourists. Using market reports for creating itineraries, hiring employees and establishing cross-promotional relationships are only a few examples of the opportunities that these findings can offer to the travel and tourism industry.
Mandala Research provides custom market research and emerging growth market reports. Our ability to segment the market aid clients to focus their marketing budgets strategically. For more information visit,mandalaresearch.
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