8 Strategies To Boost Sales With Your Home Business.
1. The “Pleading Insanity” Strategy
The “yes, I know I would have to be crazy to pass this up…” strategy tells your prospects they would be considered insane if they didn™t order your product. Most people don™t want to be labeled crazy or insane. You are also making them convince themselves to purchase.
2. The “I Can Do This” Strategy
The “I wish I could claim credit for (your product™s name) but since I can™t, I still can give you a discount…” strategy tells your prospects that someone else created your product. This tells your prospects that you are modest and people sometimes like that.
3. The “Professional Callout” Strategy
The “attention: (expert title, occupational title, job title or type of person title)…” technique tells your prospects that you are talking to a group of people they belong to. They will feel special that you recognize their targeted needs. For example, you could list something like: ‘Attention: Doctors, Nurses and Therapists…™
4. The “Be Yourself” Strategy
The “you don™t have to be some (higher authority type of person) to…” strategy tells your prospects that they don™t need a special education, skills, background, training, etc. in order to gain their desired benefits with your product.
5. The “Volunteers Only” Strategy
The “just read these spectacular, unsolicited testimonials…” strategy tells your prospects that you didn™t seek out or ask people to review your product. These people actually volunteered their testimonials because they were so satisfied with your product.
6. The “Level Playing Field” Strategy
The “I™m not some hot shot expert or some famous celebrity…” strategy tells your prospects that you are on their level and if you can do it, they can too. Sometimes people don™t buy because they are jealous or envious of your success.
7. The “Age Don™t Matter” Strategy
The “how a (no.) old (man/woman/boy/girl) (your product™s benefit)…” strategy tells your prospects that they can gain their desired benefit no matter what age they are. They™ll assume if someone else around their same age did it, they can too.
8. The “Living Proof” Strategy
The “I™m living proof that anyone can…” strategy tells your prospects that you had a lot of limitations in life trying to gain your desired benefit. People will think if you can do it with all those hard obstacles, they can too.
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