7 Strategies To Make More Sales With Your Home Marketing Business.
1. The “Accident” Strategy
The “I stumbled across the most amazing…” strategy tells your prospects that you created your product by accident. Many people know that some of the most popular and useful products in the world were discovered this way. For example: penicillin
2. The “Unimaginable” Strategy
The “who would have ever thought (your product™s benefit) could be this easy…” strategy tells your prospects your product will do what was once thought unimaginable. If your product can offer a once impossible benefit, you will sell a lot.
3. The “Clock Is Ticking” Strategy
The “you have (no.) minutes (with a running timer) left to buy…” strategy tells and shows your prospects that they have only minutes left to order. You could have the running timer on your web site or put it on a pop up. It can be very persuasive for people to see the time run down. Of course you need to end your offer, make your page disappear or up the price after the time runs out.
4. The “Under My Wing” Strategy
The “I™m searching for (no.) apprentices to take under my wing…” strategy tells your prospects that you are going to help train them to get their desired benefit. It sounds more personal and valuable than just offering them a product the normal way. Your training for the product you are offering could be in the form of an in person session, video, audio, telephone, e-book or print publication.
5. The “I™m Not Weak” Strategy
The “do you think you can handle (your product™s benefit)? If not leave this page now…” strategy tells your prospects that you want serious people that want to improve their life. Plus, it makes them look weak if they can™t handle your product benefit. Most people don™t want to look weak.
6. The “Family Introduction” Strategy
The “my name is (your name), I have a wonderful family (with a photo of them)…” strategy tells and shows your prospects that you are just an ordinary family person like them trying to make a living. People like to buy from people that have a similar lifestyle. You could even introduce each of your family members to make your introduction even more friendly and persuasive.
7. The “I™m Everywhere” Strategy
The “I have been interviewed by (list of popular media outlets)…” strategy tells your prospects that even the media thinks your product is good. It could be T.V. shows, the news, magazines, newspapers, e-zines, radio shows, etc.