Social networking. There are tons of sites out there like MySpace, Facebook and LiveJournal where savvy consumers often talk about the latest and greatest product or service. Advertising through this venues won't mean the traditional ad placement. Instead, you'll simply sign on and start a discussion about your company.
Facebook is most popular social network among all others and has audience of almost all ages so you can target any age group, demography, and market. There're many ways to market your site on Facebook, out of which some are free and rest paid. A Facebook Fan-page is the focus of discussion today which is a free method.
Facebook is the website that is no 3 on the list of most visited sites on the internet. The world internet users have reached 1.7 billion people according to the 2009 stats on online users. Facebook pulls an amazing 29 % of all the global online traffic to their site - another staggering number of 510 million users.
Facebook is truly a great place to market a business if it's done the right way. The amount of visitors they receive on a daily basis to their website is staggering. They currently have an Alexa traffic ranking of 2 (Alexa.com). The only site ahead of them with more traffic is Google. The great part is that you can market on Facebook for free.
Another benefit of a fan page is that people can share it easily. When your friends become a fan of your business, they can click on the button and suggest the page to their friends. This will create a viral effect and spread your brand name to more people. If you connect with enough people, your fan page will viral itself.
Money is made where communication is developed and Facebook is the number one place to do so. I'm going to give you some Facebook tips that you could use to generate 20-30 leads per day. Facebook is free, so if you don't have an account go set up your profile right away.
Treat Facebook like a blog Most people don't post enough content on Facebook period. Facebook allows you to post links and notes. You better be doing that. Nothing that's spam, just post relevant content to your market. Not a expert in your market? That's fine. Just go to ezine articles or any other article directory( or the best, my affiliate section) and take one of those articles and post them.
A big mistake that many people make when starting with Facebook ads is targeting everyone in the US market. Facebook may not have as many targeting options, but they have quite a few, and they're pretty accurate. The US market has a ton of people advertising on it, so try targeting Canada. Most people don't target by keyword, but doing so can convert to sales like crazy.
They use their Facebook page to promote upcoming events, to show off recent press they have received, to invite discussion on current topics related to their company, and to offer special discount codes and promotions for their fans.
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